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October 7, 2009
By: TOM BRANNA
Editor
Shiseido is racing ahead to develop a new scent for Elie Saab. The fashion designer has signed a 10-year fragrance- and cosmetics-licensing agreement with Beauté Prestige International, a Shiseido division. “After more than 27 years…in couture and fashion, Mr. Elie Saab has chosen BPI to create his first fragrance,” stated Rémy Gomez, president of BPI. “This choice reinforces the reason for the being of our house. BPI has, for more than 15 years, successfully brought to the market the vision ...
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